Competitive research in minutes not hours
Gain deep insights into competitors in minutes
Hey there,
Ever feel like competitor research is just... exhausting?
You spend hours Googling, clicking through websites, stalking LinkedIn profiles, and still end up with a folder full of screenshots and no clear insights?
That’s where AI comes in.
Today we’re showing you how to go beyond basic browsing and use AI to gain deep, strategic insights into your competitors in minutes.
Here are two smart techniques you can try right now:
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Method #1: The AI-powered competitive matrix (for analyzing multiple competitors at once)
Instead of looking at one brand in isolation, you’ll map the full competitive landscape in a structured, side-by-side format.
What you’ll need:
A premium AI tool with web browsing (Pro tip: our personal favorite for this task is Perplexity Labs, but we also like that Gemini allows us to easily export the results into Google Sheets.)
This prompt:
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Act as a senior market research analyst. I am the founder of [Your Company Website]. I need a comprehensive competitive analysis of the following 3 companies:
[Competitor A website]
[Competitor B website]
[Competitor C website]
Visit each URL and create a detailed markdown table with the following columns:
Company Name
Primary Value Proposition
Target Audience
Key Features (Top 3-5)
Pricing Model
Unique Differentiators
After the table, write a 1-2 paragraph summary of the biggest market opportunities you see for me based on this analysis.
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Run this prompt and get a full competitive analysis breakdown in minutes.
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Method #2: Chain-prompted SWOT analysis (for a detailed analysis on a single competitor)
The below prompt chain will give you a classic SWOT analysis, accelerated with AI.
Instead of a single prompt, you guide the AI through a conversation to produce a more accurate and insightful SWOT analysis.
Follow this step-by-step prompt sequence:
1. The Data Dump
“Analyze [competitor A website] and summarize its main product offerings, the tone of its marketing copy, and its pricing structure.”
2. Internal Analysis
“Based on the information you just gathered, identify the company’s Strengths and Weaknesses.”
3. External Analysis
“Now, considering the general market for [Your Industry], suggest potential Opportunities and Threats this company might face.”
4. Final Synthesis
“Organize all of that information into a clear, easy-to-read SWOT analysis.”
5. Comparison
“Based on this SWOT analysis, identify potential opportunities and differentiators for [Your Website].”
These two techniques give you a robust, carefully researched analysis that’s completed in minutes.
The best part? You now have meaningful insights that can help inform your business decisions.
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Final thoughts
Try out these techniques and let us know how it goes!
Talk soon,
Brian & Andrea
P.S. Sharing is caring. Know someone who could use a little help with their competitive analysis? Forward this to them.