Chasing Leads Sucks

How founders are using AI to quickly build quality lead magnets

Imagine waking up to new leads every morning…

without posting content
without running ads
without hiring a bigger team

That’s exactly what a growing number of solo founders are doing.

They’re building lead magnets that run 24/7.

AI tools that solve one specific problem.

• a curated database
• a niche calculator
• a custom GPT trained on useful data

Once they’re live, they keep bringing people in day and night.

And thanks to vibe coding (our current obsession), most of these tools can be built in under two hours.

Here’s the playbook on how to build one.

Step 1: Build one useful micro-tool

Pick something your audience already searches for.

Examples:
• a viral hooks generator
• a LinkedIn post tool
• a niche calculator

One founder built a custom GPT loaded with viral TikTok hooks.

Thousands of creators now use it, and her core product gets mentioned inside the GPT (hello free advertising).

The pattern is simple: find something people want. Build the simplest useful version.

Step 2: Vibe code it

You don’t need to be a developer (we aren’t).

You just need to describe what you want.

AI builds it.

Here are some tools that make this ridiculously easy:

• Cursor or Claude Code

• Antigravity (Google)

• Lovable

• Custom GPT

Pro Tip: Before you start vibe coding, create a Product Requirements Document (PRD). This is as simple as opening Gemini, Claude, ChatGPT and prompting: “Write me a comprehensive PRD for an application with the following requirements. Include all front end and back end components. This will be coded in [Cursor or Claude or Loveable…]

• Function #1

• Function #2…”

Then drop the PRD into your vibe coding tool of choice.

Your first version can take 60–90 minutes.

Not weeks.

Step 3: Let the tool lead to your product

The best lead magnets don’t feel like marketing. They’re genuinely useful tools. Your paid product just becomes the next logical step.

Example:

The free tool solves problem A

Your paid product solves A + B + C

When people like your free tool, they’re way more likely to upgrade to a paid product.

No hard sell required.

Step 4: Put it where your audience already is

Building the tool is half the work. People still need to discover it.

A simple distribution stack of where to share it:

• Product Hunt or directories

• Social media, especially LinkedIn

• Niche communities (Reddit, Skool, Facebook groups)

• Your newsletter

• Your website

• GPT store

You don’t need millions of views. You need the right people seeing it.

Here’s the magic part: once your micro-tool is live, it keeps working.

You build it once. It compounds over time.

Compare that to paid ads (which stop when you stop paying)
or daily content (which never ends).

A simple challenge

Pick one tool idea this week. Spend 60–90 minutes building it. Then share it in three places where your audience hangs out.

That’s it.

You don’t need a huge audience.

You just need one useful tool that solves one real problem.

Let it run.

Then build the next one.

Talk soon,

Brian + Andrea

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Explore Lawton Learns AI courses for founders.

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