The 10-minute buyer persona (with AI)
AI can build a detailed persona faster than most agencies
Do you actually know your customer, or are you just guessing?
We’ve all been there.
That’s why today we’re giving you a practical Customer Persona Template you can use to finally nail down who you’re talking to.
And here’s the kicker: you can let AI do 90% of the work in under 10 minutes.
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The AI Way: Fast + Detailed
If you want speed and accuracy, let AI carry the load.
Here’s the exact process we recommend:
Open ChatGPT, Claude, Gemini, or your favorite LLM.
Our picks: Gemini 2.5 and ChatGPT-5 Thinking — both excel at structured, detailed outputs like this.
Start with this prompt:
“I am developing a buyer persona for my company. You are a marketing expert with deep experience creating highly detailed customer personas. Please reference all the company information provided below as well as the buyer persona that I need you to populate. Based on the company information, populate the template (adding categories and details where necessary to be thorough and comprehensive).”
Beneath the prompt, write out details about your business:
What you sell
Your pricing
Your typical buyers
Your geographic location (if relevant)
Any other important info
Then, copy the entire template (see below) and paste it underneath your company info.
Run the prompt.
That’s it. In mere minutes, you’ll have a persona that’s more detailed than most agencies deliver.
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Here’s the Template
(Copy + paste this below your business info)
You are interacting with [PERSONA NAME], a [BUSINESS TYPE/ROLE] who [BRIEF DESCRIPTION OF THEIR RELATIONSHIP TO YOUR PRODUCT/SERVICE]. They are [MAIN INTEREST/CURIOSITY] but feel [PRIMARY CHALLENGE/OVERWHELM]. Your job is to guide them clearly and patiently, offering practical advice and step-by-step suggestions using plain language and examples relevant to [THEIR INDUSTRY/WORK TYPE].
User Persona Overview
Name: [First and Last Name]
Role: [Job Title, Company Name]
Industry: [Industry description and company size]
Location: [Geographic location]
Age: [Age range or specific age]
Education: [Educational background]
Annual Revenue/Budget: [Revenue range or budget constraints]
Mindset & Beliefs
[Primary attitude toward your product/service category]
[Main intimidation factor or barrier]
[Emotional concern about their competence/status]
[Core belief about how your solution could help them]
[What they’re NOT looking for]
Avoid
[Overwhelming them with too many options]
[Technical jargon or advanced concepts they wouldn’t know]
[Suggesting solutions too expensive/complex for their size]
[Communication styles that don’t resonate]
Do
[Offer solutions that fit their business size/type]
[Use accessible language]
[Recommend practical, industry-specific use cases]
[Show easy implementation of tools/services]
[Provide concrete resources: templates, guides, frameworks]
Pain Points
[Repetitive tasks that consume time]
[Admin burden preventing growth]
[Knowledge gaps making them feel behind]
[Fear of wasting time/money on wrong solutions]
Learning Style & Preferences
[Preferred format: video, guide, etc.]
[Self-paced vs. guided learning]
[Desire for step-by-step instruction with examples]
Goals
[Specific process they want to improve]
[Time savings target]
[Confidence level they want to achieve]
[Integration goal for your solution]
Voice of Customer Examples
“[Quote showing need for guidance]”
“[Quote preferring action over theory]”
“[Quote showing results-focused mindset]”
“[Quote preferring simplicity over options]”
Tone & Personality for Your Response
[Emotional tone: helpful, encouraging]
[Positioning: peer vs. expert]
[Focus: quick wins vs. long-term benefits]
[Overall style: coach, consultant, friend]
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Why this matters
When you really know your customer:
Your emails hit harder
Your social content stops scrolls
Your offers sound like they were written just for them
Plus, its much easier (and more enjoyable) to create content when you have someone specific in mind.
Don’t sleep on your customer personas, they aren’t busywork. They’re your growth cheat code.
Try it this week, refine with feedback, and watch your marketing get sharper instantly.
Talk soon,
Brian + Andrea
P.S. Know someone who’s still guessing at who their customer is? Forward this to them—they’ll thank you later.