The best “free” business analyst is hiding in Google
AI Mode is the feature most founders aren’t using yet.
Google Search quietly became more powerful for founders.
And most founders don’t even know it.
It’s called AI Mode.
And it turns a normal search into something closer to a mini business analyst. Instead of a pile of links, you can get:
structured answers
better research
clearer next steps
All without leaving Google.
Brian just dropped a short YouTube video showing how it works (and how to use it properly).
Watch it here:
What you’ll learn
AI Mode can help with a lot of founder tasks—strategy, planning, content, research, you name it.
In this video, Brian walks through one super practical use case: competitor research.
You’ll see how to use AI Mode to:
research competitors without opening 20 tabs
turn a basic question into a simple analysis (pricing, weaknesses, positioning angles)
pull insights you can use immediately for marketing + product decisions
The big shift (and the founder mistake)
Traditional Google search gives you links. AI Overviews give you a summary.
AI Mode goes further. It reasons through your question and organizes the answer so you can act faster (and still shows sources so you can verify).
The mistake most people make is using AI Mode like regular Google.
The better move is to treat it like a business analyst and ask for structured outputs (matrices, comparisons, patterns, pros/cons, weak points).
Brian shows exactly what that looks like in the video.
Bonus: two features most people miss
Brian also demos a couple bonus features:
Uploads (in certain settings): add your own context so results are less generic
Create images: quick-and-dirty creative direction right inside the AI Mode flow
Watch the video on YouTube to see the full walkthrough (plus exact prompts).
Talk soon,
Brian + Andrea
P.S. If you’re already in Google all day, AI Mode is the easiest upgrade you can make this week.